Sports Business

The Certification Experience

The Sports Business Certification is a 15-week experience designed to teach you the fundamentals of commercial operation of the sports business.

Lecture Topics

Lectures will be given on the following topics:

  • Corporate Partnerships
  • Premium Hospitality
  • Marketing Activation
  • Client Service
  • Media Rights
  • Ticketing


2 Group Projects:

  • real-life projects applying the knowledge and approach

1 Final Group Project:

  • an all-encompassing project that is designed to utilize skills being developed, applied to a real-life project

Interview Days

SBE has partnered with college and professional sports organizations and will provide every SBE participant the opportunity to interview with at least one hiring manager from one of the SBE partner organizations at the end of the Sports Business Certification.


Primary communication will be via Zoom


January 2022 – May 2022


Application Fee: $25 

Certificate Cost: $5,500

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