Sports Marketing

The Certification Experience

The SBE Marketing Certificate is a 15-week experience that teaches participants how to develop and grow a sports organization’s brand.

Lecture Topics

Lectures will be given on the following topics:

  • Marketing
  • Social Media
  • Content
  • Merchandising
  • Communications
  • Community Outreach
  • Game Entertainment


2 Group Projects:

  • real-life projects applying the knowledge and approach

1 Final Group Project:

  • an all-encompassing project that is designed to utilize skills being developed, applied to a real-life project

Interview Days

SBE has partnered with college and professional sports organizations and will provide every SBE participant the opportunity to interview with at least one hiring manager from one of the SBE partner organizations at the end of the Sports Business Certification.


Primary communication will be via Zoom


August 2022 – December 2022


Application Fee: $25 

Certificate Cost: $5,500

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